As a test, I finally decided to see how well exit popups actually work. Just minutes ago I implemented an exit popup using LeadPages.
This popup offers a free guide, "22 Ways To Create Very Readable Blog Content", to new subscribers. I have set to cookie to only display once every 45 days. Hopefully this 45 day interval will prevent blog visitors from being irritated. There will always be, obviously, a few people that find even a single popup too much to bear and find the time to voice those complaints. I welcome that feedback as much as any so we’ll see what happens.